Helping to grow Freedom Finance: Web, PPC, Banners, SEO, TVBack to work
Freedom Finance is a well-established loan broker company based in Manchester. Specialising in offering soft-searches (a credit search that will not impact your credit file), Freedom Finance offer solutions to anyone in the personal finance market.
The challenge with Freedom Finance was in relation to bringing down their CPA (cost per acquisition) as well as drive the number of applications upwards. Their success is ultimately measured in how much they spend in getting a successful loan application through.
We developed a strategy which integrated all major channels; TV, PPC (pay per click), and retargeting. This included a highly successful PPC campaign which focused on key terms based on the services as well as continued optimisation of the account itself.
The most important conversion metric to analyse was the loan processed fee. When we started, this was at approx. £283 per application, whilst we have been able to reduce it back down to a fee less than £100. Overall, the cost per acquisition was lower than £25, whilst conversion rates went up from 20% to 38%.
Their hands on flexible approach has supported us through small scale intensive ROI driven pay per click campaigns, through website design and build, to national TV campaigns and a lot in between. The cliché small enough to care/big enough to deliver is key to The Garden's approach.
They are more than just suppliers. Taking time to really understand our business and culture, we evolved and grew together without losing the personal service.Marketing Manager, Freedom Finance
Cost per successful application reduced by 64%
Conversion rate increased by 90%