Helping to grow Brunel Franklin: Web, PPC, Gmail advertising, PrintBack to work
Brunel Franklin claim back mis-sold PPI for customers. Their speciality is in reclaiming additional redress for customers who have already had successful claims.
Brunel Franklin challenged The Garden to significantly increase conversions whilst simultaneously decreasing the CPA (cost per acquisition).
This is a strictly regulated market with stringent parameters enforced by the FCA, therefore creating a challenging environment in which to advertise this type of service. Our first steps were a period of analysis of prior performance, and gaining an understanding of the types of messaging allowed in this sector. The challenge then came from finding a middle ground between cost per click and conversions. We were able to find the sweet spot which kept cost per clicks low but at a rate where conversions were steady and consistent. We further restructured the account and provided fresh ad copy.
Over the initial three-month test period total conversions were up by a staggering 665%. CPA was down by over 60% and conversions increased by over 16%.
Working with The Garden is a pleasure as they understand our business and creative needs. They are respectful to costs and nothing is ever a problem. I work very closely with Andy on a daily basis and I feel like he's a part of our internal team. Every now and again I'll send something out to another agency to make sure there aren't better creative ideas out there – it's a costly mistake that I instantly regret as nothing can beat the work produced by The Garden.
We have been using The Garden to manage our PPC campaign and their approach is scientific and well reasoned. They are innovative with new ideas and are constantly reviewing our account. We work closely together to ensure our commercial and brand objectives are met through the campaigns they produce. The team are always A/B testing which improves our conversation rates which then has a positive effect on our sales.Marketing Director, Brunel Franklin
Total conversions increased by 105%
CPA reduced by over 60%
Conversion rate increased by 16%